Product Description

Whether you’ve gone blonde all over or have a few face-framing highlights, the HELIO system is engineered to stop brassiness, while returning hair to healthy radiance. You may have heard of purple shampoo, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO toning shampoo and conditioner counteracts the yellowing brassiness that occurs as part of the bleaching process. The perfect shampoo and conditioner for blonde hair, the HELIO system tones down warm yellow to cool and ashy while moisturizing and adding shine. Formulated without sulfates (SLS/SLES) or parabens. Gluten free, cruelty free, pH balanced, and color safe. Certified Made in the USA by American Made Beauty.